Branding & design

Digital strategy

Media Production

about this project

Collaborated with renowned YouTuber and influencer, Jordan Orme, to create a successful merchandise and brand strategy. 

As part of this project, I developed and executed a social media campaign that utilized both owned and paid media to boost sales and build brand awareness.

Played a role in product development, overseeing the design, production, and partial distribution of the "Butter Bucket Hat."

I also spearheaded the creation of media assets for the campaign, which helped generate buzz and create excitement among Jordan Orme's fans.