Contributed to the launch of the company by providing strategic guidance in shaping the brand identity and messaging.
Led the development of B2B marketing strategies and inbound lead conversions. Collaborated with sales and marketing teams to identify target audiences, craft messaging, and optimize outreach efforts.
Drove increased engagement and lead generation through data-driven analysis and experimentation.
Transitioned to a freelance media contractor, provided creative direction, and helped produce effective content for various projects. Worked closely with clients to understand their needs and develop successful strategies.